What makes a good logo?
You want a single, simple visual image that the customer can easily connect to your organisation. Complicated logos can be difficult to distinguish at a distance or when a smaller version of the logo is used. Make sure your logo design includes simple shapes so the customer can recognise it quickly and easily.
It works in colour and black/white
Your logo will likely be used on a few different mediums. Some can accommodate colour, while others will just be in black and white. The fewer colours you use in your logo the better, to ensure it is easily recognisable in both colour and greyscale. Not only that, it can also be a lot cheaper to print. As above, simpler is often better.
It works without words
It’s easy to forget that a logo is not a business card. Your logo will likely need to be displayed in many different places in many different sizes. This is why we often develop logos in portrait and landscape views (tall and wide). It is fine to include the company name or tagline when possible, but your official logo needn’t have either. Why? If your logo is printed in small sizes, the words will often be illegible.